Taking advantage of a free business name search can help you avoid potentially costly trademark infringement.
A trademark name is a different word or domain name a provider uses to differentiate it from others and also to prevent confusion in the marketplace. Slogans, logos, and logos can also be trademarked. A few examples of trademarks are, Geico for auto insurance, Danskin for fitness apparel or Pepsi for drinks. To qualify for trademark protection, the name cannot be common or generic such as”The Fitness Shop”. The name must prompt customers to recognize the product from the market. Trademark principles apply even to small local businesses. Thanks to the vast attaining power of the world wide web, local business still has to be careful of a trademark used in another region of the country. More and more small businesses are producing websites. Websites create the capacity for more customers and more confusion in the market place. Even though your company simply does business locally, an out-of-state business may be competing for your customers through the internet.
If you don’t, you could be sued by the owner of the trademark. At the very least, you’ll be asked to stop using the trademark. OK business name search Based on how long you have been using the name you may need to incur the expense of altering signs, letterheads, advertisements, business cards, business cards, and your site. Even worse, even should you use a federally registered trademark, the prices can be even higher. If you are labeled a”willful infringer”, you’ll be held for big damages and also be forced to pay the trademark owners lawyer fees.
A reputable incorporation service can get you started with a free business name search. Additionally, you can search registered trademarks at the site of the U.S. Patent and Trademark Office or go to a Patent and Trademark Depository Library located in every state. These libraries home hardcopy databases and directories for both pending and registered trademarks.
Not feeling confident you can take care of a trademark search on your own? The minimal cost for a thorough search starts at several hundred dollars. Although it may be worth the money, I’d still advise that you start with a free business name search and go from there.